PROCESS

User Centered Design

"Can someone easily use this?" I believe in putting users at the heart of the design process. Understanding the user, tasks and environment creates empathy and brings us closer to building a product that people need.

1. USER RESEARCH

Techniques I like: One-on-one interviews, Observation

2. DESIGN STRATEGY

Techniques I like: Card sorting, Personas, User flows, User Journeys and setting key metrics

3. PROToType & TEST

Techniques I like: Pen/paper sketches, Clickable prototypes, A/B Testing, User Tracking

ABOUT

UX Designer + Business Analyst

In the past, I have worked in the Tech industry as a business analyst meeting with stakeholders, gathering requirements and working with a development team to deliver web and mobile applications.

My passion for User Experience led me to build research and wireframing skills that help translate vision to thoughtful interfaces.