Design Exercise with Experian

As part of the interview process at Experian, I was asked to redesign the Experian DataLabs page within a week. The intent of the exercise was to evaluate my approach to improving user experience.

Methods: User Centered Design, Desk Research

Tools: Sketch, Invision

Some of the key questions that helped shape my approach to the design are here:

What are the goals of the page?
- Lead generation & Attracting talent
What is most important to the business unit?
- Conveying 'big data' think tank
What tasks measure the success of the page?
- Filling information on the contact form
Must the design follow brand design guidelines?
- The design must adhere to Experian brand guidelines.
When customers visit the page, what information are the looking for?
- Case studies